Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The elevator pitch is the short-form version of your presentation for investor opportunities that give you a limited amount of time. The key to an elevator pitch is not to talk faster, but rather to choose your words more carefully. In sixty seconds you can cover the same number of topics as you do in a full ten-minute presentation with a pitch deck. The key is to reduce your pitch to key words and phrases. For the problem, say it in five words or less. For example, \u201cdiabetes will afflict one out of three people.\u201d For the solution say, \u201cwe help cure diabetes.\u201d For financials, draw a key number from your financials slide such as, \u201cwe\u2019ll be cash-flow positive in 18 months.\u201d For the target market say, \u201cour total available market is $1.2B\u201d. To create your elevator pitch, write out what you are going to say and then replace filler words with more descriptive ones. By crafting short phrases and using keywords you can cover the same topics but with less detail. After some practice you should be able to deliver your elevator pitch and adjust it to the time you are given. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today.-----For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact info@tencapital.group