Startup Funding Espresso -- The Collaborative Approach to Fundraising
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There\u2019s an old saying in the angel world: If you want money, ask for advice. If you want advice, ask for money. In raising funding, most founders spend their time selling the idea to the investor. An alternative approach is to collaborate with the investor. The selling approach uses the entire ten-minute pitch talking about all the great points in the deal. The collaborative approach saves half the time to ask questions. This approach turns your meeting into a strategy session and engages the investors to collaborate on how better to run the business. After setting the stage with a short introduction of the business, follow up with questions to engage the investors on sales strategy, marketing strategy, and product strategy. The collaborative approach is far more engaging than the pitch approach. It makes everyone in the room a peer and gives everyone a chance to contribute. This approach helps the startup learn from the investor engagement. Lyndon B. Johnson once said, \u201cYou\u2019re not learning when you\u2019re talking.\u201d Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Music courtesy of