Startup Funding Espresso -- Testing Effect
Testing Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The testing effect is defined by Wikipedia as the fact that you more easily remember information you have read by rewriting it instead of rereading it. Investors remember what which they recall from memory better than just hearing the pitch again. This comes from research showing that taking a test that requires one to write out a response improves retention better than just rereading the material. This moves the information into long-term memory. Founders can use the testing effect by asking investors questions about the pitch to exercise recall. For example, ask the listener, \u2018Remember the problem we are solving?\u2019 Give them time to recall it. If they don\u2019t respond in a timely manner, then give the answer. This avoids the awkward silence that can arise.\xa0 During the Q&A portion, engage the investor in a dialog that recalls key points such as the problem you solve, the solution you offer, and the traction you have. This will help the investor remember your deal better. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .