Startup Funding Espresso -- Telling Your Story in a Crowdfunding Campaign
Telling Your Story in a Crowdfunding Campaign\xa0 Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Storytelling is an effective tool in a fundraise. Here are some key points on how to tell your story in a crowdfunding campaign: Start with your overall cause, such as helping students graduate or improving people\u2019s wellness. Call out your value proposition upfront -- for example, \u201cwe help students graduate.\u201d State the problem -- for example, \u201c50% of students drop out before graduation.\u201d Show your solution -- \u201cwe provide state of the art curriculum and teaching tools.\u201d Prove your solution works -- \u201cour curriculum improves graduation rates by 75%.\u201d Fill out the story with why now is the right time to deploy this solution. Remind the investor why the solution is important. Show how your solution is a key step in achieving the goal of the overall cause. Demonstrate the product works, and people will pay for it. Finally, ask the investor to join you in solving the overall problem.\xa0 Use your entrepreneurial journey to frame the story, so it demonstrates your passion. Stories are effective tools for communicating your fundraise message. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Please , share, and leave a review. Music courtesy of .