Startup Funding Espresso Social Proof
Social Proof Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Social proof is the idea that people look at others to see what they did and then copy their actions.\xa0\xa0 The need for social proof can be found throughout the startup world. Customers will look to see if others have bought the product before they buy it. Investors will look to see if other investors have invested before they jump in. It\u2019s one of the key points of influence.\xa0 In fact, the term "social proof" was coined by Robert Cialdini in his book "Influence: The Psychology of Persuasion." There are several types of social proof one can use. Experts:\xa0 Look for those who have expertise in a specific field. Display testimonials from experts on your website. Users:\xa0 Those who are already familiar with the product or the company. Show testimonials on social media from your current customers. Certification:\xa0 Those who have achieved certification status. Display the certification such as FDA compliance on your pitch slides to investors. Close contacts:\xa0 Those you know well who have some opinion. Foster word of mouth with your fundraising to influence others to consider investing in your business. No investor wants to be the first investor and will look for social proof from others.\xa0 \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .