Startup Funding Espresso Sizing the Market
Sizing the Market Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In diligencing the market, look for a market that is large and has strong growth potential. If a new technology has spurred the growth of the market, then this may be a good time to invest. Markets that are behind on the latest technology are ripe for growth. The Total Available Market for venture-funded deals needs to be at least $1B in size. This is referred to as the TAM, which is everyone who could ever buy your product. The Service Available Market or SAM is the target market within your geographical area.\xa0 The Beachhead Market is the first 20 customers you are targeting. The TAM and SAM are top-down numbers you find through research. The Beachhead Market is a bottoms-up number you find through your sales and marketing efforts. The presence of competition verifies the market. If there are no competitors, then there\u2019s most likely not a market there.\xa0 The presence of acquirers is another key verifier of the market. If no one is buying companies in that market, then there\u2019s no reason to build a business to be sold. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Please , share, and leave a review. Music courtesy of .