Startup Funding Espresso -- Selective Perception
Selective Perception Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Selective perception is a cognitive bias defined by Wikipedia as the tendency for expectations to affect perception. Investors tend to see what they want to see in a startup deal. Investors choose those elements in the pitch that match their experience and expectations. Selective perception comes from previous experiences with startups both good and bad. To overcome selective perception, perform active listening. Take in what is being said without judgment or interpretation. Ask confirming questions to make sure you are hearing what is being said. Try to understand the startup completely before making a decision. Check with other investors for their perception to see how it matches and differs from your own. It\u2019s easy to focus on parts of the deal that matches your understanding and ignore those elements that don\u2019t fit.\xa0 \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .