Startup Funding Espresso -- Seed-Stage Metrics
Seed-Stage Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Seed-stage startups have a few users trying out a beta product. The startup is working on the go-to-market strategy and focusing on customer acquisition. Key metrics to use are monthly unique users, monthly new leads, customer acquisition rate, and churn rate. This measures basic customer acquisition. To measure conversion, use the visit-to-lead rate and lead-to-customer conversion. This shows the basic conversion rate for signing up customers.\xa0 To measure the effectiveness of marketing, use cost per lead, customer acquisition cost, and monthly recurring revenue.\xa0 This matches the cost of signing up a customer to the recurring revenue it generates. To measure the usage rate, use the average use per user per month. This shows the importance of the product to the users\u2019 work. In the early days of the startup, focus your metrics on customer acquisition rates, effectiveness of marketing, and customer engagement with the product. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ____________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Please , share, and leave a review. Music courtesy of .