Startup Funding Espresso - Sales: Show Customer Engagement at Every Step of the Way
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Most startups focus on the product first and treat the customer as an after-thought.\xa0 The investor knows that in the long run, customer revenue will make or break your business -- not the product.\xa0 In every discussion with an investor you should give a customer update. Even before you have a product you should be talking with customers about their needs and relaying that to investors. As you build the product, you want to maintain customer interactions with you and your product and share that with investors. Highlight to the investors, the customers\u2019 problems and the solution they would like to see. It\u2019s important to show the investor that customers are with you on your journey and not something to be recruited later when the product is done. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today.For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact info@tencapital.group