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Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The CEO must operate in two modes: managing and leading. As a manager, the CEO must define the strategy, recruit the team, and set goals for the company.\xa0 This requires strong organizational skills. As a leader, the CEO must set the vision, motivate the team, and create a culture.\xa0 This requires having a vision, caring about the people, and communicating effectively. The team will be more motivated if they can see themselves as part of the company\u2019s vision.\xa0 Start with the \u201cWhy?\u201d and show how each person is a part of it. In the early days of a company, there\u2019s energy and excitement in the startup world. As the company grows, the startup euphoria wears off and the company becomes an ongoing business. The CEO establishes and reinforces the culture every day by the choices made. The team watches the CEO for cues on what\u2019s valuable to the company. The CEO can articulate the values of the company, but what the CEO actually does will determine the culture the company achieves. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group Music courtesy of .