Startup Funding Espresso Purpose of a Brand
Purpose of a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The purpose of a brand is to show why your company exists. It\u2019s your reason for being beyond making money. Customers buy products based on both logic and emotion.\xa0 The brand helps you tell your story in a way that connects with the audience\u2019s emotions. Good brands are easy to understand and remember. Customers look for brands that match their view of the world. They make buying decisions based on brands. They want to join communities of like-minded people. Brands make it easy for customers to identify what is relevant to them. To use your brand most effectively, consider the following: Be consistent with the use of the brand throughout the organization. Include your brand in all your communications. Maintain your branding over the long run as it helps anchor the company and maintain consistency through trends and fads. Use it to show your company\u2019s beliefs and convictions. A strong brand gives the company legitimacy in the marketplace. It creates a connection with your audience. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .