Startup Funding Espresso -- Promotional Pricing
Promotional Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Promotional pricing gives your product an immediate sales boost. This is often used around holidays and special events. Offering a flash sale or a short time-only discount can generate some immediate revenue for your business. Holiday specials can also be used to spur additional sales. Typical examples include the following: Buy one get one free offer. Digital coupons to use on the next purchase. Flash sales which last only a few hours. Loyalty programs provide points to use for purchasing the product. Holiday offers such as Black Friday. To set your promotional price consider the incremental cost of sale to ensure you don\u2019t discount below your product cost.\xa0 Use promotional pricing sparingly as it impacts the brand. Too much discounting trains the customers to wait till the next promotion before buying. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .