Startup Funding Espresso Product Research Best Practices
Product Research Best Practices Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In researching your product include these best practices: Always be researching when talking with prospects and customers. Focus on the audience and their needs and not the product and its features. Identify the customer journey and how your product fits into it. Track the user's thought process in engaging your product to see where there\u2019s alignment and misalignment. Focus on what the user actually does with the product rather than only what they say about it.\xa0 Engage the entire team on research by arming them with questions to ask and capturing any feedback they receive. Create a central repository for customer feedback so it\u2019s easy to access. Summarize the research with proposals and recommendations to share with the entire team. Segment the research into logical groupings so it\u2019s easier to understand the data points collected. Measure the contribution each team member makes by reviewing the centralized repository. Product research is a continual process.\xa0 \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .