Product Features Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The features of your product will determine your competitive position in the market.\xa0 For any market, there is a baseline set of features that customers will expect. To enter the market your product must provide these basic services. To beat the competition your product must have differentiation features. Differentiation features distinguish your product from the competition. This gives the customer a reason to choose your product over competitors. Customers will demand the basic features and their performance. It is up to the founder to drive the development of the differentiation features. Your sales team will push for basic features and their performance to close current customers. Your current customer will drive the basic feature set for their own needs. You must drive the differentiation feature set for new markets. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .