Startup Funding Espresso Product Differentiation Features
Product Differentiation Features Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In product development, there are several types of features. These include basic requirements, nice to haves and differentiators. The basic requirements are table stakes.\xa0 All products in the space have those features and customers expect them to be there. These are must have features. Then there are the nice to have features. These are features the team found interesting or a customer or two requested. They are not critical to the use of the product but it\u2019s a nice plus. Finally, there are differentiators. These features add value and they help your product stand out from the competition. These are the ones to push from a product management position as customers don\u2019t necessarily ask for those features. You must prioritize these on the product roadmap and overcome objections from the team who want to stick with the basic requirements. It\u2019s the differentiators that help you win new customers and stand out from the crowd. Review your product roadmap for these features to make sure enough differentiators are making it into the roadmap. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .