Startup Funding Espresso Product Adoption Steps
Product Adoption Steps Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Product adoption is the process of increasing the customer\u2019s awareness of the product so they try and then buy the product. Product adoption increases revenue and retention and reduces churn.\xa0 There are six stages of adoption as follows: Awareness -- the customer becomes aware of the product and its capabilities. A strong brand helps generate awareness. Interest -- the customer finds something interesting about the product. Interest usually comes from the specific problem they are trying to solve. Evaluation -- the customer tests the product to see how it works. Customers often try competitor products at the same time for comparison purposes. Trial -- the customer signs up for a trial run of the product. Trials are often free for a limited time. Activation -- the customer signs up to use the product ongoing. Customers should see immediate benefits when signing up. Adoption -- the customer makes the product a part of their workflow.\xa0 Build tools to facilitate the customer through these steps. Remove friction from the process so customers can more easily engage the product. Understand the customer journey of your product to build out this program.\xa0 \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .