Startup Funding Espresso Primary vs Secondary Market Research
Primary vs Secondary Market Research Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Market research falls into two categories:\xa0 Primary and Secondary research Primary market research consists of gathering information directly from people through a variety of means. Secondary market research consists of examining existing research through reports. Primary market research can be done in the following ways: Interviews -- talking with people directly about their experience. Focus groups -- gathering a group of people together and asking for their opinions. Surveys -- sending out a list of questions for people to answer. Observation -- watching what people are doing. Secondary Market research can be done in the following ways: Industry analyst reports -- reports written about an industry segment. Studies -- research reports written on a specific topic. Market reports -- reports written about a specific market segment. Primary research yields greater detailed information than secondary research. It is useful for answering specific questions. Secondary research can be reviewed more quickly and at a lower cost. It is useful for identifying the key questions to ask.\xa0 Consider using both primary and secondary market research in your project. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .