Startup Funding Espresso -- Primary vs. Secondary Impact Investing
Startup Boards -- \xa0Primary vs. Secondary Impact Investing Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In impact investing, there is primary impact and secondary impact. Primary impact comes from the company pursuing its mission.\xa0\xa0 You measure it based on the effect the business has on the cause it supports. For example, how many students improved their scores. Secondary impact measures how the company carries out its mission. Certified \u201cB\u201d Corporations are an example of this. For a company to qualify as a \u201cB\u201d Corporation, it must achieve metrics in green practices, diversity, pay, and more. These companies often use secondary impact data to show their performance in environmental activities or community activities. It is often manipulated data that hides the true mission of the company. Focus on the primary impact and check the metrics for companies you want to fund for their impact on the cause. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .