Startup Funding Espresso -- Narrow Marketplaces
Narrow Marketplaces \xa0 Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. \xa0 Marketplaces can be built vertically targeting one sector or horizontally targeting multiple sectors.\xa0 \xa0 It\u2019s best to start with a narrow marketplace focused on one vertical. \xa0 The cost of starting it is much less than a broad one. \xa0 By going narrow, you don\u2019t have to generate a huge amount of supply.\xa0\xa0 \xa0 You can start with a limited supply and grow over time. \xa0 You can bootstrap the business model by providing services that don\u2019t necessarily scale.\xa0 \xa0 You can provide premium services that build brand loyalty. \xa0 With a vertical approach, you can customize the product for the market more so than for a horizontal one. \xa0 With such a focus you can build a team that is more specialized to deliver that product. \xa0 While the target market may be small initially, over time you can expand into other areas. \xa0 Amazon began its business with the motto, \u2018We sell books online.\u2019 \xa0 They later expanded into other areas. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .