Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Platform products facilitate two-sided marketplaces that match buyers to sellers.\xa0\xa0 The most common metrics used in platform products are buyer/seller metrics, inventory metrics, and transaction metrics. Buyer/seller metrics include the number of buyers and sellers on the platform. Also, the growth of buyers/sellers and the number of repeat buyers/sellers should be measured. For inventory, metrics should track the total number of products listed and the average number of listings per seller.\xa0 Finally, transaction metrics track the percentage of sellers who make a sale and the percentage of listings that turn into a sale.\xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group Music courtesy of .