Startup Funding Espresso -- Metrics by Startup Objective
Metrics by Startup Objective Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. A startup\u2019s objective changes as it moves from early to later stages. Here\u2019s a list of metrics by stage objective: In the earliest stages of the startup, look for conversions.\xa0\xa0 Basic validation is important to prove the market wants the product. This exercise will teach you what type of customers to pursue. In the next stage, measure the CAC:LTV ratio which is the customer acquisition cost and lifetime value of the customer using a minimum viable product. This exercise will validate you have a profitable business. In the next stage, use MRR or monthly recurring revenue to test the repeatability and predictability of your business model. This exercise will help you refine your business processes. Next, measure retention. This exercise will validate you have a business that can grow revenue rather than just maintain it. Finally, measure recognized revenue which is the revenue for which you have provided the service while the remainder is deferred revenue. This exercise will validate you have a self-sustaining business.\xa0 In each stage, focus on the metric that helps you prove you are on the right track. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Please , share, and leave a review. Music courtesy of .