Startup Funding Espresso -- Meaningless Metrics
Meaningless Metrics\xa0\xa0 Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Some metrics are actually meaningless and tell you little about the business. Metrics should demonstrate customer interest and satisfaction through commitment of time or dollars. Here\u2019s a list of metrics to avoid: Number of downloads - by itself, it doesn\u2019t show the level of interest or progress. A more interesting metric is how many downloads convert into a user. Website visits - by itself, it doesn\u2019t show user satisfaction. A more interesting metric is how many website visitors clicked through and engaged with the site. Social followers - by itself, it doesn\u2019t show engagement. A more interesting metric is how many social followers engaged with your content. Search engine ranking - by itself, it doesn\u2019t show conversions. A more interesting metric is how many visitors clicked on the site and then engaged. Email list - by itself, it doesn\u2019t show how many people engaged. A more interesting metric is how many on the email list are active users. In each case, a more interesting metric is how many engaged or showed commitment or satisfaction. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Please , share, and leave a review. Music courtesy of .