Startup Funding Espresso Law of the Instrument
Law of the Instrument Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The Law of the instrument is a cognitive bias defined by Wikipedia as the over-reliance on a familiar tool or method, ignoring or under-valuing alternative approaches.\xa0 "If all you have is a hammer, everything looks like a nail." Investors use the deal flow and screening process they are most familiar with.\xa0 These tools can favor some deals over others.\xa0\xa0 Deal flow channels provide a certain type of deal flow which may or may not be the best available. Explore other deal flow channels to find better deals. Also, the investor\u2019s screening process focuses on specific aspects of the startup such as team, traction, or market size. Consider other screening criteria to find better deals. From these efforts consider updating your deal flow and screening process overall. As startup markets change and evolve, new business models and market conditions prevail.\xa0\xa0 New models and markets often need new deal flow and screening processes. Explore how other investors find and screen startups and compare them to your own. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .