Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. To craft an elevator pitch, start with the end in mind.\xa0 Do you want to pitch an investor? Do you want to sell a product?\xa0 Start the pitch with the problem you solve and what your company does. There needs to be a hook at the beginning of the pitch to capture attention. Describe your main value proposition so the audience knows why your company is successful. Pose a question to engage the audience into the pitch and start a dialog. Close with a call to action by inviting the audience to learn more. You can set up a call to show the product or give a pitch to discuss the business further. It\u2019s important to practice the pitch so it flows and comes across naturally. Customize the pitch for each person so it resonates better. The goal of the elevator pitch is not to tell them everything, but to get to the next meeting. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Music courtesy of