Startup Funding Espresso Investor Email Best Practices
Investor Email Best Practices Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Fundraising requires contacting many potential investors through email. Here are some best practices to consider: Keep the email short and to the point with no more than 200 words. The shorter the email the more likely it will be read. Start the email with the why. \xa0 Why are you reaching out to the investor? Narrow the target list of investors. The more narrow, the more you can customize the email. Research the investor and call out the key points that are important to that investor. Show how your email is relevant to them. Include the pitch deck.\xa0 If the investor is interested they can learn more. Call out one or two key metrics that put your business in the best light. Numbers show specificity. Email only one person at the firm. \xa0 Emailing too many people reduces the value of the email to that contact. Don\u2019t ask for NDAs upfront. \xa0 Investors are not going to sign an NDA to find out what you have to offer. Don\u2019t use doc-sharing programs. \xa0 It comes across as stalking. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .