Startup Funding Espresso Inversion Mental Model
Inversion Mental Model Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The inversion mental model generates new startup ideas by inverting the problem. By looking at the problem in reverse you can ideate new product solutions and business models. This technique tests the assumptions and gives us a new way of thinking. For example, instead of asking "how can we build the best product".\xa0 Invert the question and ask "how can we build the worst product". Then ideate on what would make the product the worst. With a list of \u2018worst product\u2019 ideas invert back to the original question on how to make the best product. Inversion also works in identifying new business models.\xa0\xa0 For example, instead of a vendor selling a product online by listing a price.\xa0 Invert the model and have the buyers bid on the product. This turns the transaction into an auction model. You then test the model with customers to see if it resonates with them. Inversion is a powerful mental model for startups to ideate new products and business models.\xa0 \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .