Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Writing is a key skill every entrepreneur should have. Email, social media, website copy, and more, all rely upon good communication. Here are some key points to remember: It\u2019s not about you, it\u2019s about your reader and what this will do for them. Write the way you talk in a normal, conversational tone. Summarize your message in just one or two sentences.\xa0\xa0 If you can\u2019t sum it up, then you don\u2019t have a clear message to communicate. Gain clarity on your message then rewrite it. Avoid the story format as it takes longer and buries the lead. Write it once, and then review and rewrite it several times.\xa0 Remove adverbs and other extraneous words. Use numbers where possible as it makes the message stronger and more compelling. Writing takes practice and is a skill that will help you greatly in your fundraise. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Music courtesy of