Startup Funding Espresso How To Use Market Research With Investors
How To Use Market Research With Investors Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Market research not only informs the founder about the industry and how to build a startup. It also informs the investor about making an investment into that startup. Market research answers the questions investors will pose to startups such as the following: How big is the market and what are the most profitable market sectors to pursue? Who are the competitors and how are you different from them? What do the current customers think about the competitors? Use the market research to convince the investors to fund your startup. Here are some key steps to follow: After researching the market, build a slide deck showing the results of the market research in full. Describe in detail the size, growth rate, sectors, and composition of the market.\xa0 Show the current industry trends and state of technology. Highlight the next generation of technology coming up. Show the current competitors with their strengths and weaknesses. Show the current distribution channels used in the industry and upcoming new ones. Identify your target sector in the market and show how your company fits in. Describe the product you are going to build. Contact investors and indicate you have been researching a market segment. Offer to share the results with them without any ask of them. Investors find cogent, concise market research interesting as it informs them about the industry. Show them the presentation and ask permission to keep them informed.\xa0 When it comes time to raise funding, you\u2019ll have a group of investors educated about your market and your approach to it. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .