Startup Funding Espresso -- How to Diligence the Market
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In diligencing a startup, the size of the market is a key question. The larger the market, the greater the growth potential of the startup. There\u2019s rarely a need to pay for research as so much exists on the web. In searching the web, you\u2019ll find research reports giving market sizes, trends, analysis, and more.\xa0\xa0 The key here is to analyze the market at three levels.\xa0\xa0 The first is Total Available Market which is anyone the company could ever sell to. The second is the Serviceable Market which is the target market the company wants to serve. The third is the Beachhead Market, which is the first niche the company will pursue. Ideally, this is a small but well-defined group of companies that fit the startup\u2019s current product. It may not be the biggest or most lucrative market, but rather is the easiest to pursue. The startup should have some interactions with the companies in the Beachhead market already. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group Music courtesy of .