Startup Funding Espresso -- How to Craft a Good Startup Story
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. To pitch an investor, you\u2019ll need a carefully crafted startup story.\xa0 Just any old story won\u2019t do.\xa0 Tell the story in your own words as if you\u2019re talking with a friend at a bar. Show how the story is relevant to those in the audience, something everyone can relate to. Keep the story simple.\xa0 It needs to be tight and keep the audience engaged. Instead of starting at the beginning, start from the first big event whether it be a disaster or a success.\xa0\xa0 Show the mistakes you made that others can learn from.\xa0 Talk about your values and those of the company. Demonstrate authenticity along the way. Finally, have a message about your company\u2019s brand that you want to communicate and use the story to build up to it. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group