Startup Funding Espresso How To Capture the Investor's Attention in an Email
How To Capture the Investor's Attention in an Email Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In emailing an investor it\u2019s important to capture their attention. The subject line and the first line in the email are the two best opportunities. Here are some techniques to consider: Key off a past investment made by the investor and call it out as a proxy for your deal. This connects your deal to their portfolio. Tie your deal into the investor\u2019s industry focus whether it be medical device, software, healthcare, or other. This connects your deal to their investment thesis. Mention a referral source that is familiar to the investor. This connects your deal to their network. Find an article or blog post the investor wrote and highlight what you found interesting.\xa0\xa0 This connects you to their work. Once you have the investor\u2019s attention follow up with key points about your startup to generate further interest. You\u2019re looking to connect your deal to the investor and their world. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .