Startup Funding Espresso - How to build a relationship with an investor - start with a prospect list

Published: March 13, 2020, 7:25 p.m.

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. To pitch your deal you must first start with a prospect list of investors. Include your contacts who are angels, family offices, and VCs. Canvas your network for those who know angels, family offices, and VCs. This is two degrees of separation which means warm introductions can work. When it goes to three degrees of separation or more, then warm introductions no longer work. Include local venture capital and formal angel network groups you have heard about. Capture the names and emails of all the prospects and plan your approach for each one.\xa0 After you\u2019ve made contact and given the initial pitch, you want to keep those investors up to date on your progress with monthly mailers that are short and to the point. Focus the mailers on core results related to sales, team, product, and fundraise.\xa0 Avoid long stories as most investors want to know there are real results at play and will listen to the full story later. Through a series of mailer updates, you can start to build a relationship with the investor. It starts with a prospect list and it\u2019s important to take the investors on the journey with you. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today.For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact info@tencapital.group