Startup Funding Espresso Frequency Illusion
Frequency Illusion Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Frequency illusion is a cognitive bias defined by Wikipedia\xa0as the illusion in which a word, a name, or other things that have recently come to one's attention suddenly seems to appear with improbable frequency shortly afterward. This comes from the mind's selective attention kicking in when hearing something new.\xa0 The mind then starts to look for that pattern elsewhere. After an investor learns of a startup solving a new problem the investor seems to hear about that problem more often even when there\u2019s no true frequency. This gives the investor the impression the startup\u2019s application is more prevalent than it really is. To overcome the frequency illusion, an investor just knowing it as an effect can realize the startup\u2019s focus is no more prominent than other startups' focus. The investor should research the application area to fully understand the magnitude of the problem and its prevalence. Quantitative analysis will clarify the market size providing a better understanding of the startup\u2019s potential. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .