Startup Funding Espresso -- Features vs. Benefits
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In pitching your business, focus on the benefits your product or service provides rather than listing out the features. Features answer the question -- what, or what is it? Benefits answer the question -- why, or why do you want it? In pitching your business, go beyond the features of the product to show why customers need it. To capture the benefits, start with the pain the customer feels. If your customer has too many to-dos on their schedule, then pitch your product as a simpler schedule. If your customer lacks knowledge in a subject, then pitch your product as mastery over the subject.\xa0 If your customer has low revenue, then pitch your product as finding more customers and generating more revenue from existing customers. Start with the pain point to determine the needs and then show how your product supplies those needs. Once you\u2019ve captured the audience\u2019s interest, you can dive deeper into the features. Lead with the benefits and follow up with the features if needed. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Music courtesy of