Startup Funding Espresso Fading Affect Bias

Published: March 21, 2023, 10 a.m.

Fading Affect Bias Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The fading affect bias is defined by Wikipedia as a bias in which the emotion associated with unpleasant memories fades more quickly than the emotion associated with positive events. Startups encounter both hard times and good times.\xa0\xa0 People forget the hard times but remember the positive moments. The harder the times, the faster the memory fades. Founders can use this to help carry their business forward through difficult times. Those with a higher level of grit and persistence have a higher fading affect bias. This can be used by founders for motivation and team-building activities by recalling the good times and the bad times. The bad times provide examples of the team\u2019s grit and perseverance.\xa0\xa0 The team won\u2019t feel the pain of the bad times but will consider those days as building blocks for who they are and how far the company has come. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .