Startup Funding Espresso Expanding a Marketplace Business

Published: July 20, 2023, 10 a.m.

Expanding a Marketplace Business \xa0 Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. \xa0 After launching your marketplace business you\u2019ll start work on expanding it. \xa0 For the supply side, you want to increase the engagement with the suppliers. \xa0 Instead of being one source of many to your suppliers, you want to become their primary source. \xa0 You can do so by setting up technical connections with the suppliers making it more difficult for others to gain access. \xa0 You can increase support to turn your suppliers from users into advocates promoting your brand. \xa0 For the demand side, you want to expand the number of buyers. \xa0 This could be done by adding more buyers from other geographies or finding new types of buyers in the same geographic area. \xa0 This could also be done by expanding the products offered to the buyers so you have the best or most selection. \xa0 Finally, you can expand your marketplace to a larger geographic area such as Europe or Asia connecting both buyers and sellers. \xa0 This could eventually lead to a global marketplace.\xa0 \xa0 Expanding your business will require a new set of tactics from those used in launching the marketplace. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .