Disrupt or Create Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In ideating a new startup you can either disrupt an existing market or create a new one.\xa0\xa0 In disrupting an existing market consider the following: Move the transaction and delivery of the product online. Online capabilities generate network effects. One can create data sets and include fintech payments as part of the experience. One can also create cost and time efficiencies by eliminating the middleman. Disrupting an existing market requires a new mindset for serving the customer. In starting a new market, consider the following: Emerging technologies provide the opportunity to create a new market.\xa0 Technologists and early adopters comprise the initial market.\xa0 Since they are familiar with the technology they adopt it first.\xa0 As the technology matures it will reach a wider audience which creates a new market. Fast-growing technology segments provide an opportunity as well.\xa0\xa0 As crypto takes off, it generates many new markets to serve. Applying a new business model can create a new market as well.\xa0 In ideating for your startup ask which approach is appropriate. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .