Diligencing the Team Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In diligencing a startup for investment, the team is one of the most critical factors and the one that is most often overlooked by investors. I see investors focus on the product, the market, and the competition and ignore the team assuming every skill is at the ready. The first and most important characteristic to look for in the team is integrity. If the team doesn\u2019t have integrity, then nothing else will matter. The next is tenacity. Most startups fail because the team got bored with the project and found some other shiny new thing to work on. Next, assess their knowledge of the market. I see many CEOs pursue startups in a \u201chot\u201d space in which they know very little. The ones who succeed know the market well and in particular, know the customer very well.\xa0 This is important because it accelerates the path to product-market fit.\xa0 Finally, look for a CEO who can inspire confidence and has more than just confidence in himself. Startups require confidence such that they can recruit employees and convert customers. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today.___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Please , share, and leave a review. Music courtesy of .