Startup Funding Espresso -- Customer Traction Metrics
Customer Traction Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, customer traction is a key focus point. Here are the metrics for measuring your traction: Customer acquisition - this includes all sources of leads such as website, email, social media, and referrals, as well conversion of leads to customers. You can look at these metrics for each marketing action and also as an overall measure of the company\u2019s sales and marketing efforts. User activation - this measures how many users are using your product and how often: daily or monthly. The more often customers use the product, the more likely they will continue with the product.\xa0 Customer retention - this includes churn rate, renewal rate, and net promoter score.\xa0 This will determine how long customers stay with the product and delivers a lifetime value for the customer. Customer revenue - this measures how profitable each customer is, stated either on a monthly (MRR) or annual (ARR) basis. Other factors include cost per lead and average revenue per customer. Referrals - this measures how often users refer your solution to others and can be measured by average referral per customer and viral coefficient metrics. A stronger virality factor generates more leads and sales.\xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Please , share, and leave a review. Music courtesy of .