Startup Funding Espresso -- Branding Positioning Statement
Branding Positioning Statement Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. A brand positioning statement describes your product, what it does, and how it\u2019s different from your competitors. In crafting your brand positioning statement consider the following: Start with your ideal customer and address their needs. Contrast your solution with products currently available. Give your solution a product name. Identify the key value proposition of your product. In developing your brand positioning statement, keep it short and to the point. Focus on your primary values. Connect it with your mission statement. Call out your main value proposition. Show how your product is unique. Make sure your brand positioning statement is clear, simple and easy to understand. It needs to be realistic and achievable. It needs to address the ideal customer\u2019s problem. Brand positioning shows how you're delivering on your mission statement. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .