Startup Funding Espresso -- Branding Positioning
Branding Positioning Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Brand positioning is the place your brand holds in the customer\u2019s mind. It should associate your brand with a positive experience. Here are some key strategies to consider for building your brand positioning: Quality -- this showcases the quality of your product.\xa0\xa0 Use customer success stories, a long history in the business, and craftsmanship for this strategy. Price -- use the price of the product to position the product in the customer\u2019s mind. This could be either a high-end price which implies luxury or a low-end price which implies good value. Differentiation -- call out a unique feature of the product. This could be how the product works, or a feature that competitors don\u2019t have. Convenience -- highlight the convenience factor in your product. Show how your product saves time. Competition -- demonstrate your product\u2019s superiority over competitors. It\u2019s important to have a sustainable competitive advantage in this strategy. Consider these brand positioning strategies for your startup. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .