Startup Funding Espresso -- Beyond the Growth Story
Beyond the Growth Story Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding it\u2019s important to demonstrate the growth story -- sales, team, product, and fundraise are in motion. These are the core four things investors look for to judge the startup\u2019s traction and momentum. Here are additional proof points to highlight to the investor: Market size \u2013 show a market that is big and growing fast. Novel approach to the problem \u2013 show how your approach is unique and different. Execution capability \u2013 show how your team can execute beyond the standard. Customer demand \u2013 show a list of customers who are ready to buy your product. Strong unit economics \u2013 show how your business is profitable on a unit economic basis. Scalable \u2013 show how you have scalability built into the business. Current investors \u2013 showcase your current investor list. Stickiness \u2013 show how your product is sticky and yields a high lifetime value Network effects \u2013 show how you\u2019ve built network effects into your business and will continue to generate value as you grow. Fast growth \u2013 show a high growth rate of 100% YoY or better. If you have any of these points then bring them up in your fundraise to help make your case.\xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ____________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .