Startup Funding Espresso -- Apply Your Investment Thesis to a Startup

Published: April 20, 2022, 11 a.m.

Apply Your Investment Thesis to a Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Before investing in a startup, apply your investment thesis to it to see if it makes sense. Write out the company\u2019s strategy and how it fits into the overall market.\xa0\xa0 Review their position relative to the competition. For the target company, look for a material event that recently occurred, such as a jump in sales or the hiring of a new CEO. Write out what is significant about the change and why. Include any challenges the company may face. Consider what factors may impact their performance -- the economy, a new competitor, etc. Writing it out helps you think through the investment thesis and gives you a document to reference later to check your thinking.\xa0 Reviewing your writeup in light of the outcome may update your investment thesis. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Please , share, and leave a review. Music courtesy of .