Startup Funding Espresso Anchoring
Anchoring Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Anchoring is a cognitive bias defined by as the tendency to rely too heavily, or "anchor", on one trait or piece of information when making decisions (usually the first piece of information acquired on that subject) Investors tend to attach to the first thing startup pitches and stick with it. If the startup positions its deal as a service such as providing education technology, investors will view it as an ed-tech service. On the other hand, if the startup positions their deal as a software as a service business, investors will home in on recurring revenue streams and will look for metrics in that category. How you position your business at the beginning of the pitch is how most investors will look at it throughout the pitch. Consider positioning your deal upfront for the investor audience you have. Position it as an ed-tech service for investors focused on education. Position it as a software-as-a-service deal for investors focused on recurring revenue. Position it as a social impact deal for investors focused on impact investments. Don\u2019t fight the anchoring effect by mispositioning your deal for the investors you are pitching.\xa0 Use anchoring to connect your deal with the investor. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .