Startup Funding Espresso -- AARRR
AARRR Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue It\u2019s the mental model for the customer lifecycle. In growing sales this model breaks down the process into stages and steps which the startup can metric as follows: Acquisition --\xa0 find users through multiple channels Activation --\xa0 excite customers with your product\xa0 Retention --\xa0 bring the customers back to your site several times Referral --\xa0 generate word of mouth buzz to bring others to the site Revenue -- monetize some of the users Acquisition can be through social media, email, content marketing, or other. Activation can be a user coming to a landing page on the website. Retention can be engagement through email or interactions with a blog. Referrals can be others coming to the website based on word of mouth. Revenue comes from advertising, monetizing data, or subscription services. This is the standard playbook for tech startups. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .