Product and Market Validation
Validation -- the Product Works and People will Pay for It Today, we\u2019ll talk about demonstrating product and market validation In talking with startup investors the first two questions that come up are Product validation and Market Validation. The product works and someone will buy it. Investors look for evidence of this before moving into further diligence so it\u2019s important to show this in your pitch. Beta users are a great way to show the product works and customer interest.\xa0 In many cases, the product is a website providing some value in the form of data storage or analysis. In today\u2019s world, the chance that you will get the product up and running is fairly high but will someone use it and more importantly pay for it becomes the bigger question. Customers who pre-pay for it check the market validation box. It demonstrates you are solving a real problem. If you don\u2019t have anyone paying for it, then you\u2019ll need to resort to pipeline metrics showing the number of downloads, trials, and pilot programs. While not the same as a paying customer it gives a leading indicator that the customer will most likely buy. It\u2019s helpful to show the funnel prospects go through in engaging your product.\xa0 This includes lead generation, qualification, closing, trials, pilot tests, and signed customers. Investors look for a consistent signup percentage on the leads going through your program.\xa0 While the absolute number of signups may not by high, the repeatability of your model can be compelling to the investor. Thank you for joining us for the Startup Espresso where we help startups and investors connect for funding. \xa0 Let\u2019s go startup something today!