Key Pointers for Startups Raising Funding
Here are some pointers for startups raising funding Launching a startup and growing a business is hard.\xa0 It's supposed to be hard.\xa0 You need a complete team to start a business \u2013 someone building it and someone selling it.\xa0 No fair, everyone on the team is building it and no one is selling it. Being all-in on your startup is step one.\xa0 Part-timers need not apply. Sweat equity is table stakes - not valuation metrics. Entrepreneurs think investors want big revenue, but what they really want is predictable and repeatable revenue.\xa0In an early stage company the revenue is never large, but if it\u2019s predictable based on recurring revenue, repeat revenue or known lead generation funnels, then you have a growth story to tell the investor. Build and test your funnel so you know it works and can tell the growth story versus telling the \u2018we\u2019ll be big someday\u2019 story - which nobody believes. Funding is an enabler that accelerate what you already have going. Don\u2019t think funding is going to solve all your problems. Sell it first, build it second. If you can\u2019t sell it in the first place, there\u2019s no need to build it in the second place.\xa0Most startups over invest in their tech and then they search for someone to buy it. A better strategy is to sell it and then build out what the customer wants. Thank you for joining us for the Startup Espresso where we help startups and investors connect for funding. \xa0 Let\u2019s go startup something today!