In this episode, Hall welcomes Jon Trauben of Altitude Investment Management. Altitude Investment Management, LLC is a U.S.-based global venture capital fund manager investing in the legal cannabis industry. The manager's strategy is to invest in a range of early-stage to growth companies that support this rapidly-growing industry, both in the United States and globally. Jon is an active participant in the cannabis industry as an investor, association member, mentor, and board member. He brings a wealth of experience and management expertise with a 25-year record as a seasoned commercial real estate, capital markets, and finance executive. Jon has held senior positions on Wall Street while at Barclays, Credit Suisse, Cantor Fitzgerald, and Hunt Companies where he was a business leader, lender, trader, and investor. While at Barclays and Credit Suisse he was a Managing Director and senior member of the real estate finance group and was a participant in all major business management, strategic growth, and capital allocations. In this episode, Jon shares what he finds exciting in the cannabis industry as a whole today. According to Jon, there is a massive built-in customer base that is estimated in the US to be $50 billion dollars of demand. The customer base exists and the creation of this industry is all about creating a legal channel for safe, tested quality products.