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In this episode, Hall welcomes back Carolyn Lowe, Founder of ROI Swift, and Author of \u201cBusiness Growth Do's and Absolute Don'ts\u201d. What is \u201cBusiness Growth Do's and Absolute Don'ts\u201d? Markets fluctuate and trends come and go, but some principles of the business world are here to stay. Founders and leaders need to know\u2014and cannot ignore\u2014the vital differences between success and failure. Carolyn has worked with hundreds of companies, from startups to Fortune 500s, in identifying their unique path to sustainable success. She\u2019s seen her share of costly mistakes and understands the principles that endure, no matter the business size or industry. This book shares her most valuable takeaways from nearly three decades of experience. She wants to help you bridge the gap between brand and customer by showing you how to define your core values and ensure the right people are representing your company. With imperative insight on growing your Amazon or online business, you\u2019ll learn the eCommerce metrics that truly matter to maximize profit and fast-track your way to unrivaled growth. Carolyn founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0-12M in 18 months through paid Facebook and Instagram ads. Carolyn\u2019s goal is to help 1000 brands grow profitably. So far, they have helped nearly 200, so she is 800 away from retirement! She lives in Austin, Texas, and is married with two children. Carolyn has her pilot\u2019s license, though no time to actually fly anymore. Carolyn discusses her inspiration for writing the book, the primary audience, the most important takeaway, and more. You can purchase Carolyn\u2019s book at .\xa0\xa0 Carolyn can be contacted via email at , and via LinkedIn at .\xa0 ______________________________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Please subscribe, share, and leave a review. Music courtesy of