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Regenerative farmer and physicist, turned AgTech founder

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This time I had a the pleasure to interview Abby Rose, AgTech founder, farmer, and co-host of Farmerama!

Key takeaways of the interview:\xa0

• we need to build a fire friendly landscape\xa0
• fires have always been there but not the intensity and degree burning over 1m acres- Abby is mostly surrounded by mono culture pine forests which burn like nothing else- moisture in the soil to have all year round plants which don\u2019t burn so easily
• if you have a very diverse microbial life in the soil, it is potentially reflected in the nutritive value in the produce\xa0
• Abby worries any single measure, if she had to pick a measure the measure would diversity!\xa0
• the reason for starting Vidacycle was the lack of data from the olive farm. They planted 8000 trees but had no idea which trees were performing or not
• the more we can support small to medium scale farmers to flourish more the better
• the tech solutions weren\u2019t there or were way too expensive
• fundamental about all of our technology is empowering farmers
• farmers are perfectly capable in understanding how their soil system works
• first they developed sector mentor to help manage olive farms, vineyards etc.\xa0
• soil mentor for soils, very simple DIY soil testing for farmers, using only equipment already present on the farm
• very excited about the opportunities to work with a number of small to medium size vineyards in Oregon
• biggest issue in food and ag: food prices, food is so cheap, but the truth is food isn\u2019t cheap.\xa0
• technology is not going to save us, what will save us is changing mind sets- technolog is a tool which will aid people
• please don\u2019t invest in a random technology which is going to save us all

If Abby had a magic wand: true cost accounting system for food

Advice for investors:
Go and work on some farms, and understand the reality of farming


Books Abby suggested, show notes and links can be fond here:
www.investinginregenerativeagriculture.com/2019/03/23/abby-rose.\xa0

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